Invisible Work

Most people never get what they want.

They never experience meaningful change. They never reach their potential. They always fall short of what they aim for.

And it's not because they don’t want to change (most people do want to).

They probably have all the best intentions in the world.

They want to improve their lives.

But the reality is: it just doesn’t happen.

Why?

Because everyone’s searching for results as quickly as possible.

• 30 days to your first $10k month

• 60 days to visible abs

• Change your life in 30 days

These hyperbolic headlines grab attention (they always have).

But they also warp expectations.

People begin to believe real change should be fast, easy, and linear.

And that’s a lie.

Why do most people never get what they want?

Because they don’t see any validation in the early stages of change.

And ironically, that early stage is everything.

That’s where the invisible work happens. The internal rewiring. The habits are forming. The identity shifting.

It’s real, but no one can see it.

Not even you.

But just because you don’t see it… doesn’t mean it isn’t there.

The hardest part?

No one can tell you how long this invisible phase will last. It might be weeks. It might be months. It might be years.

That’s why most people quit. They quit during the invisible work.

There's no "proof" it’s working, no physical change yet, so it must mean nothing is working, right?

Reality

At the end of 2022, I took a hard look at my life.

My health. My relationships. My work.

And I realized I wasn’t truly happy with any of it. So I decided to change everything.

Most people would tell you to tackle one area at a time (that’s probably better advice than what I did).

But I wasn’t satisfied with any area, so I decided to go all in. On everything. At once.

• I stopped putting time and energy into growing my old agency.

• I cut ties with people who weren’t aligned with where I was going.

• I changed my environment.

• I changed gyms.

Cutting certain people from my life opened space for better ones. Quitting the agency gave me room to explore more meaningful work. Changing gyms helped me rebuild my health.

Here’s what happened.

• It took 3–6 months for the right people to show up.

• 5–6 months for my physical health to improve.

• 6 months for my mental health to stabilize.

• 2 full years to discover what meaningful work truly meant to me.

There were no expectations, no clear markers, no timeline.

And yet… the transformation was already happening, right from the beginning. Only it didn’t feel like it.

In fact, it felt like I was digging a hole. Like I was making things worse for the first few months.

But somewhere in that downward dig, I hit something solid. And slowly, I started climbing out. And when I emerged, I wasn’t in the same place I started.

I was in a better one.

Mindset Shift

Maybe you're doing something right now that feels pointless.

You question why you're even doing it, because nothing's changing.

But what if what you’re doing is the invisible work?

What if it's the very thing that gets you where you want to go? No one can tell you how long this phase lasts. But it doesn’t last forever.

How do I know this? Because nothing lasts forever.

Or maybe you're putting something off because it feels too big, too unclear, too uncomfortable, or is it because you don’t know how long it will take?

But here's the truth:

The phase of no visible results is the price of meaningful growth.

If you’re not going through it, the change probably isn’t that big. You’re likely still playing it safe.

The longer the phase of no results? The bigger the transformation at the end.

And when you come out the other side?

You’ll be unrecognizable.

People will ask:

“What did you do?”
“You look so different.”
“Something’s changed.”

They won’t understand what it took because they didn’t see what came first:

The invisible work.

Framework: The Slo Growth Curve

I think about that period of my life a lot, especially the first few months of that time.

They were the most uncomfortable, uncertain, and challenging times of my life. I had no proof that things were working. No idea if I’d made the right decision.

But looking back, I can now see the three distinct phases I moved through.

I call it: The Slo Growth Curve.

1. Invisible Work

Inputs without validation.

No signs. No feedback. No results.

Just raw effort and trust in the process.

This is the most important phase, and the one where most people quit.

But this is where the shift begins.

2. Visible Momentum

Flickers of change appear.

Small wins. New energy. Tiny signals that you’re on the right path.

Momentum isn’t tangible, but it’s real. And once it builds, everything starts to feel easier.

Momentum is a funny thing.

You can’t hold it or describe it, but it has real world impact. It’s also one of the hardest things to get, but one of the easiest things to lose.

3. Exponential Growth

Results stack. Identity shifts.

This is the part everyone sees.

It's the tip-of-the-iceberg effect, where all the months or years of work are unseen, but everyone sees the extraordinary results at the top.

It’s usually where you become less interested in the results themselves, because you've literally become a different person along the way.

The results are almost a byproduct of becoming someone better than you were.

This is a difficult concept to speak to people about who have not gone through this process of meaningful change.

The price you pay for exceptional growth is the invisible work.

It’s why avoiding or skipping this phase, but expecting great results, is a path to not getting what you want.

If you want something meaningful, expect to walk a path where nothing happens for a long time.

Invisible Work

Where in your life are you doing invisible work right now?

Or… where are you avoiding doing the invisible work?

You already know what you need to do. You're just putting it off.

Waiting until tomorrow. Until you feel ready. Until the path looks clear.

But the path never looks clear.

Not at the beginning.

And that’s the point.

P.S. If you liked this newsletter, one of the best things you can do is to share it with someone, or restack this so more people can read it.